Legal
Last updated: September 2026
AiCOAG respects your privacy and is committed to handling personal data responsibly and transparently.
This Privacy Policy explains how AiCOAG collects, uses, stores and shares personal data when you visit our website, contact us, book a Discovery Call, become a client, or interact with services operated or managed by AiCOAG.
AiCOAG is based in Amsterdam, the Netherlands and operates in accordance with applicable data protection law, including the General Data Protection Regulation (GDPR).
AiCOAG is an AI Growth Partner providing managed business services and technology capabilities, including:
For personal data collected directly through the AiCOAG website, the Discovery Call process, sales enquiries and AiCOAG's own business operations, AiCOAG generally acts as the data controller.
When AiCOAG processes personal data on behalf of a client while providing services, AiCOAG may act as the data processor and the client may act as the data controller. Where required, these relationships are governed by appropriate contractual and data processing arrangements.
Depending on the interaction and the service involved, AiCOAG may process the following categories of personal data:
Where applicable to AiCOAG services:
AiCOAG does not necessarily collect every category above; the data processed depends on the interaction and, where applicable, the service configured.
Personal data may be obtained:
AiCOAG uses personal data for the following purposes and legal bases:
| Purpose | Examples | Legal basis |
|---|---|---|
| Responding to enquiries and arranging Discovery Calls | Contacting prospects, scheduling meetings, preparing for meetings. | Steps taken at the individual's request before entering into a contract, and/or legitimate interests. |
| Providing contracted AiCOAG services | Operating configured services, managing client accounts, delivering agreed services. | Performance of a contract, and legitimate interests where appropriate. |
| Customer communications | Answering questions, routing enquiries, processing bookings or appointments where configured. | Depends on the client relationship and processing context; may include contract, legitimate interests or another lawful basis determined by the relevant controller. |
| Business development | Relevant B2B communication and identifying potential business opportunities. | Legitimate interests where applicable, subject to applicable electronic communications and direct marketing rules. |
| Improving and securing services | Troubleshooting, security, service improvement and fraud prevention. | Legitimate interests. |
| Analytics | Understanding website performance and visitor interaction. | Consent where required. |
| Advertising and campaign measurement | Measuring advertising effectiveness and attribution. | Consent where required. |
| Legal and regulatory obligations | Accounting, responding to lawful requests, protecting legal rights. | Legal obligation and/or legitimate interests. |
Some AiCOAG services use artificial intelligence to process and respond to information.
Depending on the service configuration, AI systems may assist with:
AI-generated responses can be imperfect. AiCOAG services should not be relied upon as a substitute for qualified professional judgement in areas such as medical, legal, financial or other regulated advice.
Where AiCOAG processes information through an AI service on behalf of a client, the client's privacy obligations and instructions may also apply.
AiCOAG does not currently intend its website Discovery Call process to make decisions producing legal or similarly significant effects solely through automated processing.
Some voice services may support call recording or transcription where configured by the client and permitted by applicable law. Whether recording or transcription is enabled depends on the specific client implementation.
Where required, appropriate notice, consent or another lawful basis must be established before recording or transcription is used.
AiCOAG clients are responsible for ensuring that their use of configured communication services complies with laws applicable to their business and callers, while AiCOAG implements agreed processing instructions and appropriate safeguards within its role.
Where a business chooses to use third-party communication channels such as WhatsApp, information may also be processed by the provider of that channel under its own terms and privacy practices.
AiCOAG does not control the independent data processing activities of third-party communication platforms.
AiCOAG may use carefully selected service providers to operate its business and services, including categories such as:
These providers may process data only as necessary for their role and subject to applicable contractual or legal safeguards.
Some technology providers used by AiCOAG or its clients may process personal data outside the European Economic Area.
Where GDPR rules apply to such transfers, AiCOAG will use an applicable transfer mechanism or safeguard where required, which may include:
AiCOAG retains personal data only for as long as reasonably necessary for the purpose for which it was collected, including to:
Retention periods may vary according to:
When personal data is no longer required, it will be deleted, anonymised or otherwise handled in accordance with applicable requirements.
AiCOAG may send relevant business communications where legally permitted. Where consent is required, AiCOAG will request it.
You can object to or unsubscribe from marketing communications at any time.
Submitting a Discovery Call form does not automatically subscribe you to marketing communications.
AiCOAG uses appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, disclosure and destruction.
No method of electronic transmission or storage can be guaranteed to be completely secure.
Where applicable, you may have the right to:
Requests can be sent to info@aicoag.com. We may request identity verification where reasonably necessary.
You have the right to lodge a complaint with the competent data protection supervisory authority. For AiCOAG in the Netherlands, this is the Autoriteit Persoonsgegevens.
If you have a privacy concern, we would welcome the chance to address it first — please contact us at info@aicoag.com.
AiCOAG's website and business services are intended for businesses and professional users and are not directed at children. AiCOAG does not knowingly use its website to solicit personal information from children.
When you interact with an AiCOAG-powered service operated for one of AiCOAG's clients, the client may be the controller responsible for determining why and how your personal data is processed. In those circumstances, AiCOAG may process the data on the client's behalf.
Questions about the client's use of your personal data should generally be directed to that business, although AiCOAG will assist clients with applicable data protection obligations where required.
Our website may link to third-party websites or services. AiCOAG is not responsible for the independent privacy practices of those third parties, and we encourage you to review their privacy policies.
AiCOAG may update this Privacy Policy when services, technology, legal requirements or processing activities change. The current version and "Last updated" date will always be published on this page.
